Targeting Audiences

The target audience for the Nivea product is women, age 18 to 35, who can have different jobs and education levels because this product is not expensive at all and thus, many women can afford to have it. Since the motto is "beautiful moments are born in the shower", they're most likely targeting single or unmarried women. The ad is using the false connection between the product and the feelings of physical attractiveness of women, and happiness. Using their douche gel won't make them prettier or happier but that's how they sell their product. The common theme, of course, is sex appeal. They're trying to target women who want to be independent, sexy, and fun. Even being promiscuous can be seen as a good thing because otherwise, what would a man have to do with the fact that beautiful moments are born in the shower?

The second advertisement targets men because its product is a new cologne. They're also targeting young males, and since the woman is sniffing a business shirt, then most likely the men they're targeting have median or above the median income. Again, there is sex appeal, men want to be attractive and this ad makes them feel that their concern for their looks is a sign of masculinity. His fragrance will "stay on her mind" even after he's gone, or at least that's the message. Looks like the authors of the ad played with the light in order to make it appear as if it's nighttime and the girl is also wearing a sexy and provocative lingerie.

Both ads are far from being information rich and they are not directed at an involved audience. Both feature peripheral qualities- the pictures. They don't feature celebrities as role models but they feature attractive women. In the first ad, most women want to be like the woman on the picture, and in the second ad, all men want to have an affair with a "hot chick". So the message is "Use our product and we'll help you get there" but all they're doing is playing on people's needs and insecurities in order to make profits...